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EmailGoogle's Matt Cutts frequently posts useful tips for webmasters on the Google Webmaster Central YouTube channel.
Matt answers questions submitted by users "How do meta geo tags influence search results?"
Cutts says it's not something Google really looks at at all. He says they do look at:
He also points out that there's a feature in Google's Webmaster Tools where you can tell it that your site pertains to a specific country even though it's a dot com. "Typically the geotags that are in meta tags are not as useful and We don't tend to give those as much weight if at all," says Cutts. He suggests spending your time: